It’s official, Urban Decay is finally releasing its fourth installment of its cult-favorite Naked eyeshadow palette “ Naked Smoky, ” this week. Just liked its predecessors Naked 1, 2, and Naked 3 which flew off the shelves, Naked Smoky is a set of cool shades ranging from beige to black with mid gray tones. The eyeshadows are arranged by finish from most shimmery to least shimmery. Every shade features a Pigment Infusion System™, a proprietary blend of ingredients that gives each shade its velvety texture, rich color, and serious staying power. The palette comes with four instructional cards to show you how to get professional-looking smoky eyes
“In most Naked palettes, there is an undercurrent running through,” explains founder Wende Zomnir. “Naked 1 was a bit more bronze-y, Naked 2 was more taupe-y, and Naked 3 was warm and rosy neutrals. With Naked Smoky, you have a range of neutrals — your basic matte shades, and then a mini collection of bronze, a mini collection of taupe, a mini collection of grays and blacks, and one eggplant. It’s a variety of color families you can dip into.”
Zomnir’s ideal smoky eye is multi-dimensional and features a mix of mattes, shimmers, and sheens. That’s nine new shades and three exclusive ones, for those keeping track. The shadows are also arranged by mattes on one end and the shimmers on the opposite side (both going from lightest to darkest, based on how you apply them) meaning the palette has all the lighter shades on the outer edges and the darker shades in the middle. Zomnir says this was done to make creating a smoky eye a bit more intuitive, grouping hues categorically rather than forcing you to think about your creation in terms of shades.
The palette features super-detailed instructions to help you create four distinctly different looks: UD Smoky Eye, Smoky Cat, Smoky Reality Star, and the Smoky Everyday. “We are nailing any kind of smoky eye you want,” says Zomnir, “whether it’s a super-intense black, supermodel smoky eye, or just a little more intense than you would normally wear — the office smoky eye.” The palette drops on Urban Decay on July 8th, and can be found at Sephora, ULTA, Beauty.com and Macy’s.
