Versace has been on a quest lately to reinvigorate their brand by appealing to the emerging Millennial consumer, injecting elements from their greatest hits from the 80s and 90s. The show stopping, gilded, high-style glamour of striking baroque swirls, and black and white key prints in opulent silks have been remade for a new generation. Celebrity culture has practically defined the social media obsessed generation, which Donatella candidly channeled with newspaper tabloids printed across many of the bags and garments in hues of reds, blues, and white.
Monochrome took on a whole new meaning at Versace this season; there were suits in neon chartreuse and hot pink, but for the iconic fashion house, standard just doesn’t cut it. Instead, head-to-toe florals, mixed prints, and sexy python leather jeans and vests came in grey or red saturating the runway with a confidence that only Versace can conjure. These were styled with matching bags and hats for a modern, next-level look.
Rather than joining the gender fluid bandwagon, Donatella Versace presented her own version of “gender confidence” at the Spring 2019 collections in Milan. According to Donatella, “these are men who do not care about the rules and that is exactly what I love.” For the influential fashion house, feminine elements like head-to-toe florals emerged with along with bodychains, balanced by masculine cuts, including colorful florals, elegant women’s crossbody bags, and silky ruffles.
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