Jonathan Anderson Wants You to Wear His Breton Tees, Aran Knits, Trench Coats and Glittery Converse Sneakers
In a season of introspection, J.W. Anderson cited his own closet as the inspiration for his Spring 2018 menswear collection. In a departure from his previous approach to shifting gender roles, which have included feminine cut blouses and dresses in many of his recent men’s collections, Spring 2018 is all about playful wearable separates. It’s true androgyny that still maintains a sense of masculinity without jumping on the increasingly popular “gender bending” train. The collection comes as a surprise for the typically progressive avant garde designer, with retail-ready looks that don’t compromise a high-fashion aesthetic.
The clothes exude a quirky playfulness, with stripes and printed heart motifs in a multitude of clashing colors, referencing classic American pop art. The pieces are fun and energetic, yet relaxed and easy to wear in comparison to his previous collections. Accessible and within reach for any guy’s ideal summertime wardrobe.The designer named the new aesthetic. “no-fuss fashion basic-ness.” “ Trying to strip everything back. When you do 12 collections a year, there is this looming challenge regarding how to reduce and how to get back to basics”. With striped shirts, layered fisherman sweaters with his iconic signature JW logo, and baggy wide-legged denim, Anderson incorporates the essentials with retro graphic elements for a laid-back springtime wardrobe.
“This is the first time I looked at garments I wanted to put on.” Anderson says, I always wear the same navy sweater and jeans I’ve had for years. I had to ask myself how these staple pieces can be engineered in such a way that they can be mine and still be projected onto someone else.” Beyond the casual separates and denim, an Americana inspiration came in the form of a faux Coca-Cola logo, and WWII propaganda poster graphics. Some even featuring the designer’s face. Anderson also collaborated with Converse, another ubiquitous American brand. This time, designing the iconic sneakers in suede or in bold metallic glitter. Fringed knapsacks, satchels, and tote bags with the faux Coca-Cola logo completed many of the looks and are in line with the season’s trendiest bags for men.
JW Anderson heart print biker jacket • J.W.Anderson • $2,100
J.W. Anderson Heart Stripe Shirt • J.W.Anderson • $315
JW Anderson JWA Cola Boots hoodie • J.W.Anderson • $225
Hearts Patch Cotton Jersey Sweatshirt • J.W.Anderson • $304
J.W.Anderson Men’s “Militant Men” Cotton Jersey T-Shirt • J.W.Anderson • $109
J.W. Anderson Pinstripe Suiting Trousers • J.W.Anderson • $402
JW Anderson Navy Cable Knit Logo Sweater • J.W.Anderson • $505
JW Anderson heart patch denim shirt • J.W.Anderson • $351
JW Anderson Black and White Breton Stripe Tie Knot T-Shirt • J.W.Anderson • $185
JW ANDERSON Draped-knot detail cotton-jersey T-shirt • J.W.Anderson • $315
JW ANDERSON Tie-waist striped cotton T-shirt • J.W.Anderson • $262
JW Anderson Grey Cropped Cut-Out Trousers • J.W.Anderson • $454