British streetwear label Represent designed by brothers Mike and George Heaton is influenced by what the designers like to wear themselves. The brand has an urban feel and is focused on their own personal taste. Although they may be young, their remarkable success and clever designs prove they are to be taken seriously; and rich enough to have a Rolls Royce and graffiti all over it, which is exactly what they did at their Spring 2019 runway show.
Nineties Brit pop served as inspiration for spring with a collection that took elements from the 90s like revamped tracksuits, but with a more narrow silhouette, patches, and stripes that run down the front, not the sides. These were styled with silky Hawaiian shirts, bum bags, and skinny shoe string belts. All in all, it’s the perfect festival wardrobe. Acid wash jeans, check. Bucket hats, check. And wristbands worn both on the wrist, as well as belt loops. “It’s very Brit pop, very rock ’n’ roll. We thought about what the musicians would be wearing on stage and what the fans would be wearing, too,” says Mike. Other looks included technical trousers and anoraks slashed at the knee and elbow. Phrases like “Let’s Ave Yer!”, “Brit-Faced!”, “Rarer Than Rare”, and “It’s Grim Up North” referenced the designers’ Manchester roots.
The designers strayed from their soft-edged streetwear formula to include tailoring and outerwear. “It was different for us this season,” explains George. “We enjoy the tailoring side and there’s technical outerwear and sportswear, too. We’re not just a streetwear brand, we want to have a broader portfolio.” A checked suit with trousers gathered at the ankle and a suit jacket cinched with nylon was equal parts modern and refined. Paired with the tailoring were silky printed tops with smudgy pastels gave the collection a grown-up, polished edge.