N.Hoolywood Spring 2019: Burning Man Culture

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During a trip to Arizona last year designer Daisuke Obana of N. Hoolywood was inspired by the ephemeral colors of the desert culminating in a Burning Man raver aesthetic with a slouchy activewear appeal. “with no expectations I tried to take in my surroundings with no thought…I had no plan and just chose to visit places that came to me on my journey,” says Obana. The result of his experience combines influences from 90’s rave culture, Arcosanti, Frank Lloyd Wright and the work of Native American artist T.C. Cannon who’s contemporary paintings largely influenced the collection. “The lines and bold colors in the artist’s paintings were what drew me to them,” he explains of the dramatic billowing caftans. Many of the silhouettes evoke a free-spirited ease and artisanal quality with a heavy array of eclectic elements including fringe, raw hems, and epic oversized proportions.


Obana’s Burning man raver aesthetic mixes lightweight plaid toppers with shorts and striped leggings, wide-leg trousers, and flourishing capes with activewear touches that recall the slouchy, side-zipped garments popular in the 90s era. Native American and geometric patterns are seen on boxy tunics, floor grazing caftans, and wide-legged trousers styled with more urban pieces like color blocked bomber jackets, draw string pants and knee-length flat front shorts. Each look Each was styled with colorful socks and thick-soled Trek sandals made for the desert. A collaboration with Umbro this season led to long sleeved tees, soccer jerseys, and ultra-long anorak jackets with the brand’s logo in colors the desert.


See All the Looks from the Collection

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