Prada Spring 2019: The Prada-fication of the 60s

House of Holland Sale

Rather than taking us back to the psychedelic 60’s, Miuccia Prada brought elements from the 60’s to her latest menswear collection for Spring 2019.  The show set in an industrial tunnel with translucent rubber coated walls and floors, combines colorful, energetic prints and ruffled tuxedo shirts with the sleek minimalism of the modern era. . A soundtrack  from the 70’s made up the playlist with tracks from artists such as Apex Twin, Brian Eno, and Air, culminating in a unique  visual and sound experience. Even the seating complimented the show with inflatable stools by artist Verner Panton from the 1960s.


The clothes were largely modern; turtlenecks, Japanese denim, and tailored jackets serving as the backbone for other, more…exciting pieces. Practical denim and leather is balanced with vibrant, illustrative prints that infuse a playful approach to modern dressing. Floral motifs seem as though they were taken straight from the psychedelic 60s and printed onto form fitting turtlenecks. While layered pieces peeked out from under sleek, sporty quarter-zip sweaters and polo shirts. Other geometric prints appeared equally as trippy and were seen on everything from the ultra short, short-shorts to sweaters and track jackets.


Though boyish sportswear is the focus for the collection, Prada didn’t miss an opportunity to include some gender neutral pieces. Collared shirts featured feminine ruffles down the front and ultra-short shorts came in a variety of sorts from printed woven options to denim “daisy dukes”. Elements of sexuality nod to the era of liberation in the chicest forms possible.  Drawstring bags are carried over the shoulder, and many of the models wore futuristic shades evoking extreme sports. The odd trapper hats were given colorful graphic upgrades reminiscent of the 1980’s.  Completing each look were chunky knitted sneakers, two-toned boat shoes, and multi-colored loafers.


See All the Looks from the Collection

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