MSGM Fall 2019: Fast and Furious

House of Holland Sale

Italian designer Massimo Giorgetti has a penchant for speed drawing inspiration from Formula One drivers for his fast and furious MSGM Fall 2019 menswear collection. “MSGM is evolving. Speed has always been at our heart, the fast passion of life. What do we do as we grow? We go faster,” says Giorgetti. Echoing that sentiment was the show’s invitation, a Niki Lauda–style sports cap emblazoned with the word turbo, along with the quote, “if you have everything under control, you are not going fast enough,” by former race car driver Mario Andretti.


There was an abundance of references to racing, included vibrant head-to-toe burning flames printed on cotton shirts, jackets, and trousers with animated speed flames on the hem of trousers. A selection of washed denim cargo jeans were influenced by pit crew uniforms. While oversized sweaters featured horses and speedometers, along with the words “More Speed.” The turbo-themed collection mixed references to motor-racing culture with a Nineties post-punk attitude.

In addition to racing there was strong lineup of outerwear. Giorgetti is a designer with his finger on the pulse, and was quick to address the trend, offering a series of superbly cut boxy topcoats and suits in classic hues. However, punchy neon pink and orange anoraks looked right at home alongside the gray wool and a camel longline coats, some with puffers layered over the coats. Similar to last season, the designer included images from the soccer-themed anime “Holly & Benji.” This and other cheeky elements were hidden in the collection, like the vintage light wash denim with the word ‘proibito’on the zipper. The collection also featured  a collaboration with Fila and a re-issue of  Fila’s 1992 Silva, which occasionally dangled from bum bags.


See All the Looks from the Collection

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