Say hello to a brand new era of Versace. The Versace Fall 2019 women’s collection is only the third collection since being sold to Capri Holdings for a whopping £1.64bn. The newly dubbed house of “Korsace” has set its sights on expansion. That means attracting new, younger customers who just so happen to be nostalgic for glamour and glitz. How exactly do you attract millennials? With a throwback to the 90s, of course.
Versace really came into the limelight in 1994, when Elizabeth Hurley donned “THAT DRESS” to the premiere of “Four Weddings and a Funeral.” Rather than recreating the iconic safety pin dress again, as she did for her Pre-Fall 2019 show in New York, Donatalla Versace simply incorporated safety pins throughout the collection, even having the models walk the runway through a giant safety pin-shaped archway.
“The way we live today, online and in Instagram, it’s not really right. There’s a need for a little imperfection,” says Donatella. “A little bit of imperfection is the new perfection.” What’s more perfectly imperfect than 90s grunge? Set to a Nirvana soundtrack, the designer sent out grungy looks of clashing patterns, ripped knitwear decked out in pins, lace tights, and plaid tweeds. Models oozed sex appeal with bondage-inspired harnesses layered over t-shirts, ribbed tops and slinky dresses. Beanies, greasy, tousled hair, smudgy black eyeliner, and a very 90s brick red lip completed the aesthetic.
It wouldn’t be a Versace show without 90s supermodels. Shalom Harlow and Stephanie Seymour opened and closed the show, respectively, marking Seymour’s first runway show in ten years. Harlow wore a marigold and khaki trench coat dress with knee high cowboy boots and a chocolate bum bag, while Seymour wore a Swarovski crystal-embellished black dress. The runway also included the hottest millennial models like Kendall Jenner, Gigi Hadid, Bella Hadid, Edie Campbell, Stella Maxwell, Vittoria Ceretti, and more.