Massimo Giorgetti’s off the rails Spring 2019 men’s fashion show playfully references “a volleyball match” between Milan the city where he now lives, and his hometown of Rimini. “Rimini is the city where I grew up,” he says. “It was about the beach, the clubs, the tourists, the energy. Milan is where I made my home and started my label. I wanted to play with the two, bring them together.” The show highlights a certain nostalgia growing up on the Italian Riviera in the 80s and 90s, and the sort of tacky-tourist-meets-sporty-nerd look that was typical of that era.
He opened with prints based on his teenage obsession, the 80s Manga series about volleyball called “Attacker you!” Sending out bold patterns printed on boxy camp shirts with matching shorts displaying fruit, florals, and palm trees. It’s very MSGM, and also very much on trend. Giorgetti delivered every summer men’s trend imaginable: from matching sets, short shorts, neon, tie dye, socks and sandals, visor sunglasses, and even jumpsuits. “I mixed together all my favorite MSGM elements,” he explained. “Neon colors, music, ironic artsy prints, my obsession with anime, a new take on logo—less serious and more ironic and narrative.”
Tie dye crew socks were styled with almost every look and worn with black, red or yellow velcro sandals, while denim was bleached and dyed baby pink to create a tie dye effect (also seen this season at Louis Vuitton {link}). Playful prints on matching tops and bottoms came in both sporty and leisurely Hawaiian prints. In another look hot pink pants were paired with a neon yellow sweatshirt, and chunky white sneakers with splashes of neon accents. Some looks combined multiple trends, in one look model Kohei Takabatake rocked a blue and coral ombré anorak, hot pink short shorts, and pink and purple tie dye socks with strappy sandals. Everything in the collection is vibrant and carefully orchestrated. Despite the abundance of neon and wild prints, the eye never gets lost. It just works. “It’s all of the things I really love, just maybe with more courage,” says Georgetti.
See All the Looks from the Collection
