John Varvatos Spring 2017 Menswear: Urban Romantic With An Edge

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James Perse Enterprises

John Varvatos Delivers An Urban Romantic Spring 2017 Menswear Collection with a Rock City Edge

John Varvatos is a rockstar in the fashion world. Among other things he is a music enthusiast, philanthropist, fragrance connoisseur and owns his own record label. Born in Detroit, Varvatos pioneered the fine art of looking like a bonified musican with a brand rooted in rock & roll. His campaigns have featured  everyone from Jimmy Page, Iggy Pop, to Alice Cooper and others since its 2000 launch. Vintage jackets and linen waistcoats over slim trousers at his spring 2017 menswear show never looked so good. Varvatos aesthetic is as definitive a look as you can get of the intersection of rock music and fashion.  All images by Andy Rolfes.


Get the look below and see all the backstage pics here.

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  • Dubbed “The Urban Romantic”, the lineup merges a consistent nod to old-world craftsmanship with a full spectrum of modern menswear cues. The Urban Romantic dwells in the city, absorbing contemporary culture at every chance, but also reveals a softer side, inspired by heritage.