The Rasta Hippie Goes Luxe
After seasons of focusing on their Hasidic roots, Ariel and Shimon Ovadia infused the brand with their own personalities. Shimon stated, “We took our inspiration from hippies and Rastas and blended it with New York and military.” This inclueded marijuana leaf patches on pieces and tie dyed hoodies and shirts. The outerwear stole the show with souvenir jackets in army green, red, white, and black with hand embroidered designs along with the word “Paradise.” A hotly anticipated leopard mohair coat stood out and was right on trend for spring 2017.
