Demna Gvasalia is Redefining Men’s Workwear for a New Era
The workwear wardrobe of office VPs and middle aged men hardly ever enters the realm of high fashion, however when processed through the mind of a designer like Demna Gvasalia, the entire collection, including the bags explore and reimagine many of fashion’s traditional norms. Demna is known for his unique ability to tap into the zeitgeist and capture the mood on the streets, and with street cred as his claim to fame Demna Demna focused on the men he sees going to work everyday, office execs and business types who generally follow the corporate dress code.
“At Balenciaga, wearing the clothes inspires new clothes. That’s the way we work here.” explains Demna Gvasalia. “My work is always about reality. It’s just honest. This is what’s happening around us,” states Demna Gvasalia. There was a nod to Balenciaga’s parent company Kering seen on hooded sweatshirts with the company’s logo spashed across the front. With Kering now next door to the Balenciaga studio, Demna reworked the Balenciaga logo and printed it diagonally across many of the accessories as a white stitched logo that bears an uncanny resemblance to the political campaign banners used by Senator Bernie Sanders campaign. The footwear also underwent a dramatic change. Demna reimagined the Balenciaga Triple-S sneaker as an impossibly chunky combination of three different colored soles on a purposely roughed up trainer.
Several looks in the collection were fused together, like a black trench coat, which turns into a pencil skirt from behind, and rubberised car-mat bodices and shoulder panels. Flipping the ordinary into a fashion moment, it’s the way the clothes are worn that makes them wonderfully inventive and cool. There was also a selection of tents dresses and vibrant sweaters, but it was the oversized ball gowns that stole the show. Many worn with day-glo colored boots. Overall, there was plenty of Balenciaga’s trademark modernistic chic tailoring, but Gvasalia suceeded in adding an edge of coolness to deliver one of his best collections to date.