MaxMara Fall 2018: 80s Music Icons & Iconoclasts

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House of Holland Sale

A Collection Inspired by Siouxie & The Banchees and Sinead O’Connor

Max Mara has devised a code for women on the move. inspired by 80s icons and iconoclasts. The newly reworked power dressing codes offers the keys to the executive suite. Conformity isn’t part of the deal for the modern Working Girl. This season it’s inspired by the shadowy subterranean nightclubs. The new office style tribes’ wear studs, straps and chains signified a point blank reputation of the corporate grind. Forty years on, things have changed, barriers smashed, boundaries blurred. Now, the Max Mara woman demands success on her own terms and dresses accordingly. Her don’t-mess-with-me attitude and tough looking leather suspenders hanging from her waistband are a declaration that our heroine is in a determined and defiant mood.

Max Mara doesn’t have to be conservative, especially when it’s served up with a feline attitude, a little gothic grit and a big splash of bombshell glamour. Everything is redefined; tailored Teddies and voluptuous drapes; leopard spots and Prince-de-Galles; fringes and fishtails; duffel coats and diamante; maverick camel and radical pink. Max Mara works the dialectic to generate a smouldering energy. Spotlight on punk queens Siouxsie and Sinead as they take the stage in a late night downtown cabaret. Max Mara’s chanteuses wear mean looking stilettos, catlike eyewear and a new take on the handbag to wear diva style. T-shirts featuring graphics dedicated to Max Mara by the legendary artist François Berthoud celebrate the imaginary gig.

Luxury is a lazy word, used to lump together everything with a little practical purpose. Max Mara merits a more precise definition, after all, these are clothes with a purpose- to empower. And how can an item of clothing empower? Just watch a woman slip into a Max Mara coat; she feels like a star, and can conquer the world. That hasn’t changed since the brand began the long march with the working woman. Year on year, it’s Max Mara’s job to recalibrate the cannons of style to sync with times for 2018. The new chic new mix is one part boardroom exec, one part husky songbird, and one part screen siren.



Max Mara Rimini Genuine Shearing Coat • Max Mara • $6,890
MAX MARA Pumps • Max Mara • $324
MAX MARA Civada coat • Max Mara • $2,370
Max Mara Leopard-Print Cotton-Poplin Skirt • Max Mara • $260
Max Mara Long Leather Gloves • Max Mara • $230
Max Mara – Draped Pinstriped Wool-blend Pencil Skirt – Beige • Max Mara • $625
Max Mara Leopard-Print Cotton-Poplin Dress • Max Mara • $280
Max Mara – Alpe Cropped Stretch-wool Slim-leg Pants – Black • Max Mara • $625
Max Mara Calmi Midi Dress • Max Mara • $895
MAX MARA Corone jacket • Max Mara • $810
MAX MARA Caliga skirt • Max Mara • $315
Weekend Max Mara Fiamma Leather-Front Dress • Max Mara • $330

 

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