The Most Innovative Designer You’ve Never Heard Of
Engineered for Motion by Donrad Duncan was one of the most exciting new designers to present at New York Men’s Fashion Week. His line, EFM is an advanced luxury brand that is redefining menswear and inspiring a movement in modern dressing. Integrating sophisticated design, applied technologies, and truly innovative features for sport enthusiasts. EFM creates multi-functional, “do more with less” apparel while elevating an urban minimalist aesthetic to new levels.
In collaboration with luxury sportswear R&D experts Trinovation Labs in Heifei, China, EFM continuously develops new materials and methods of construction that differentiate the brand from all others in the men’s marketplace. From the most innovative fabrics to complex garment dyeing, sonically welded seams to hard shell membranes, the partnership continues to push the boundaries of what is possible in luxury menswear.
Music: Donors – Letter Box
Produced by Gianna Madrini, Style Editor – Global Fashion News
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