The King of glamour, Olivier Rousteing of Balmain looked to another icon for Spring 2019— the King of Pop, Michael Jackson, for a supercharged collection of over 100 fabulous looks inspired by the singer’s Thriller period in the 80s. Taking cues from Michael Jackson’s personal style as well as overall charismatic energy, the clothes command attention. The performer’s iconic white socks with black loafers combo was paired with everything from an updated double breasted military jacket for both men and women and graphic tee, to a cherry red leather jacket and bright blue jeans.
Saturated colors in red, yellow, and blue dominate the show, along with Balmain’s signature black and white for that required dose of sophistication. Despite the typical glitz and glamour that is vital part of Balmain’s DNA, Rousteing introduced an array of more casual styles this time around. “I know we are living in a world of menswear where everyone is going in one direction, but the growth of my brand is now 40% in menswear.” explains Rousteing. “Men are looking for something else I feel. You cannot reduce them to one story, so what is important is to keep the identity of our menswear and to have a point of view.”
So in keeping with his signature style, Rousteing did not shy away from bright metallics, blingy hardware, and a number of over-the-top show-stopping looks. In a nod to the current trend towards more casual dressing, there were several athleisure inspired silhouettes featuring hoodies, baggy jeans, graphic tees, and bomber jackets. “He wants to move the brand to include new realized fits, like denim, jersey, or knitwear” — but as we all know, the Balmain man also loves a flashy look, so even the most casual looks involved some level of glitz. Oversized vintage collegiate football sweaters and cardigans are embellished with atelier-applied crystals lending glamour to loose, denim jeans that look like they’ve been in someone’s closet for years.