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Pantone Color of the Year 2018: Ultra Violet

Purple Reign

2017 has been one for the year books. As the year comes to an end, we can’t help but reminisce on the inevitable highs and lows, while also looking forward to a bolder, brighter future. In one of the most surprising announcements of the year, Pantone has officially named ultra violet as the defining color of 2018.

Why ultra violet? Fundamentally, violet is composed of two colors— red and blue— not-coincidentally very similar to our two political parties. With all the jawdropping headlines and political acrimony we saw throughout 2017, ultra violet has emerged as the much needed peacemaker. Hopefully this suggests that two political parties will finally come together to create something beautiful and find a new way to move forward toward our shared mutual goals.

Historically, violet purple was a color reserved for royalty due to it’s high cost of production. It wasn’t until 1856 that the color became available to the masses, thanks to a new synthetic process which allowed the color to be produced at a lower cost; “for the people, and by the people.” “Ultra Violet” suggests a new approach — harmony, unity, originality, experimentation, and spirituality. It is also known as the color of creativity and non-conformity; just ask Prince, Jimi Hendrix, or David Bowie. According to Leatrice Eiseman, executive director of Pantone, ultra violet is linked to the “vast and limitless night sky, symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own”.

Wherever you find yourself in the new year, let ultra violet inspire new connections, creativity, and a sense of optimism for the future. In the meantime, check out our “Catwalk Trend Report” featuring fashion’s coolest interpretations of ultra violet.



Dolce & Gabbana pussy bow blouse • Dolce & Gabbana • $597
Salvatore Ferragamo Women’s Double-Gancini-Buckle Silk Mules • Salvatore Ferragamo • $695
Salvatore Ferragamo Vara Leather Card Case • Salvatore Ferragamo • $240
Vintage Watch Women’s Vintage Oyster Perpetual Date Watch • $6,000
Thierry Lasry Women’s Eventually Sunglasses • Thierry Lasry • $575
Prada – Silk Crepe De Chine Shirt – Purple • Prada • $460
Free People Chamomile Knit Cardigan • Free People • $59.97
Sparkling Sweater • $28
Marchesa Notte embellished pleated waist gown • Marchesa • $697
Knee-length skirt • Gucci • $980–1,500
Michael Kors Layered Nylon Down Jacket • Michael Kors • $75
Gucci Panther with rays cotton t-shirt • Gucci • $990
Isabel Marant Alpaca Perforated Turtleneck Purple Size: FR 34 • Isabel Marant • $500.50
Marni Long sleeves dress • Marni • $935
Balenciaga – Spandex Thigh Boots – Purple • Balenciaga • $1,395
Isabel Marant Purple Favian Cardigan • Isabel Marant • $361
Acne Studios Purple Wool Siw Sweater • Acne Studios • $188
Ray-Ban The Ja-Jo Round Sunglasses • Ray-Ban • $158–168

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