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Marc Jacobs Spring 2018: Vampy ’60s Cat Eye

The Blacquer the Better

There was a major ‘60s beauty vibe at Marc Jacobs’ Spring 2018 couture-meets-sportswear runway show – with heavily painted cat eyes, wrapped head scarves, and simple nude lips. To create the look, makeup artist Diane Kendal layered several layers of Marc Jacobs Beauty eyeliner to draw the most flattering retro cat eye to suit each models’ unique eye shape. Kendal achieved this by “just really observing their eye shape[s.] For some girls we made it a bit thicker on top than underneath; for others we drew it on thicker and made it more saturated.”

Each cat eye took around 30 minutes to complete, and it’s not hard to see why; Kendal used a combination of the Marc Jacobs Beauty Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner in the shade Blacquer, the Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner in Blacquer 42 and the Marc Jacobs Beauty Magic Marc’er Precision Pen Waterproof Liquid Eyeliner. “The good thing about using those pens is that they’ve got really great points with the nibs, and then if you use a really fine Q-Tip, you can clean it up underneath afterward,” said Kendal. To replicate the look, grab your preferred eyeliner and heavily line the upper and lower lash lines. Flick it outwards and upwards at the outer corner of the eye, then draw it inwards and downwards at the inner corner. For the final touch, top off with a light coating of mascara.

Kendal wanted to keep the focus on the dramatic eyes, so the rest of the face remains very natural. “We looked at references from the ’50s and ’60s, but didn’t want it to be too literal,” she explained. “So [the rest of] the makeup is a little ’90s, keeping the skin looking really fresh and luminous.” For the dewy skin, Kendal used a concoction of the Marc Jacobs Beauty Under(Cover) Perfecting Coconut Face Primer, the Marc Jacobs Beauty Genius Gel Super-Charged Oil-Free Foundation, Marc Jacobs Beauty Dew Drops Coconut Gel Highlighter and set with a spritz of the Marc Jacobs Beauty Re(Cover) Perfecting Coconut Mist.

Kendal finished each look with a nude lip combo of Marc Jacobs Beauty Lip Lock Moisture Balm and a dab of the Marc Jacobs Beauty Le Marc Liquid Lip Creme in the pinky nude shade called Slow Burn 458.

For the hair, Redken’s creative director Guido Palau joked that he had the most unusual task for the show. “My job was to get rid of the hair,” says Palau. To ensure the scarves designed by Stephen Jones would remain comfortably on the models’ heads, Palau used water and Redken’s Hardwear gel to tightly mat the hair down flat against the scalp.


 

Get the look with Diane Kendal’s Ultimate Toolkit

Eyes

Marc Jacobs Beauty Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner
Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner
Marc Jacobs Beauty Magic Marc’er Precision Pen Waterproof Liquid Eyeliner

Heavily line the eyes and flick out the inner and outer corners.
PRO TIP: Use a Q-Tip to sharpen the lines.

Face

Marc Jacobs Beauty Under(Cover) Perfecting Coconut Face Primer
Marc Jacobs Beauty Genius Gel Super-Charged Oil-Free Foundation
Marc Jacobs Beauty Dew Drops Coconut Gel Highlighter
Marc Jacobs Beauty Re(Cover) Perfecting Coconut Mist

Apply a thin layer of foundation, highlight, and set with misting spray.
PRO TIP: Mix a few drops of the dew highlighter into your foundation for extra glowage.

Lips

Marc Jacobs Beauty Lip Lock Moisture Balm
Marc Jacobs Beauty Le Marc Liquid Lip Creme

Apply the lip balm and liquid lip creme.
PRO TIP: After applying the lip balm, pat on the liquid lip creme with your finger for a more natural finish.


Marc Jacobs Beauty Magic Marc’er Precision Pen Waterproof Liquid Eyeliner • $30
Marc Jacobs Highliner Gel Eye Crayon • Marc Jacobs • $25
Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner • $25
Marc Jacobs Beauty Under(cover) Perfecting Coconut Face Primer • $44
Marc Jacobs Beauty Dew Drops Coconut Gel Highlighter • $44
Marc Jacobs Beauty Genius Gel Super-Charged Foundation • $34.53
Marc Jacobs Beauty Re(cover) Perfecting Coconut Setting Mist • $34.60
Marc Jacobs Lip Lock Moisture Balm SPF 18 • Marc Jacobs • $24
Marc Jacobs Beauty – Le Marc Liquid Lip Crème – Truth Or Bare 454 • $28

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