Josef Lazo and Andreas Schmidl Form the Scandinavian Label Lazoschmidl
The label founded by Josef Lazos and Andreas Schmidl, aims to redefine the boundaries of menswear by exploring various aspects of homoeroticism and gay culture. For fall 2017, the duo was inspired by red light districts everywhere, including that of Frankfurt, Germany and Washington Boulevard in Los Angeles, according to the show notes. “Neon signs, broken hearts and the search for fast and eternal love” was a central theme. Male models dressed in low-cut chain mail camisoles, sheer transparent blouses and tight vinyl pants sought to emulate boy sluts on display. “Everything is obvious, explicit even.” There’s is nothing left to the imagination. Based in Germany and Sweden, the duo behind LAZOSCHMIDL works as artists’ in a studio that unites the disciplines of fashion design and humanist arts. In 2016 they were awarded the Innovation Prize by the Swedish Fashion Council, and their work has been featured in leading international magazines around the world, including HERO Magazine, L’Officiel Hommes, Interview Magazine and Vanity Teen.
