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Gucci Cruise 2018: Modern Day Aristocrats

Exclusive pictures of the Gucci Resort 2018 show in Florence

Alessandro Michele’s Modern Day Aristocrats Reek of Italian Eccentricity

Solidifying his position as a Master of the Italian Renaissance, Alessandro Michele presented Gucci’s 2018 Cruise collection in Florence amongst a backdrop of great master paintings by Titian, Velazquez, Rubens, and Caravaggio in the guilded halls of the Pitti Palace. A star studded front row including Elton John, Dakota Johnson, Beth Ditto, and Jared Leto decked out in brocade and high shine custom Gucci, sat on benches embroidered with the poem “A Song for Bacchus” by Lorenzo de’ Medici. The looks sent down the runway were equally mesmerizing and as opulent as ever with fringe, pearls, florals, and granny-chic accessories, along with inspiration from ancient Greece.

Not one to shy away from the Gucci logo, cheeky logo placements were everywhere on T-shirts, dresses and tops as in a white mesh shirt emblazoned with the Gucci logo and athleisure striped track pants. The house logo manifested itself on bomber jackets, pantsuits and a blocked G printed midi-skirt. T-shirts came printed with new slogans like “Guccify Yourself” and “Guccification” with the brand’s name spelled “Guccy” encrusted in jewels and pearls across a dress, and a hot pink sweatshirt with a teddy bear. “The Gucci logo is the hieroglyph of the company, it’s the biggest decoration, it’s like a pop symbol, it makes everything powerful so I love it,” remarked Michele.

Continuing with his love for flora and fauna, and feminine male looks, the designer continued to embrace eccentricity. Models donned nerdy glasses and vintage-looking suits, jogging pants worn with ruffled shirts, and a light burgundy matelassé coat with a green neckline and pocket details. As with all of Alessandro Michele’s work for Gucci, there was a lot to take in.  Every garment was rife with rich textures, embroideries, and ornamentation. The collection reflects the designer’s immense creativity, which has made Gucci a household name again.

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